Clinique for Men
Clinique was introduced to the world in the late sixties in New York. It is owned by Estee Lauder.
The company and skincare range was developed as a result of a magazine article discussing effective skincare. It was originally conceived for those with sensitive skin and came about at a time when there were not many options for sufferers. The products are all tested against a number of allergies to ensure that they are suitable for all skin types.
The allergy tests conducted by Clinique are extremely thorough. The test subjects have the products repeatedly applied to test for any reaction. The products much deliver no reaction during any application to pass. All Clinique skincare products are free from any fragrances.
Clinique have pioneered a 3 step process to skincare. They involve first cleansing the skin and rinsing followed by toning. Once the 3 step process has been followed, the company has developed many other products to meet further skin care needs. These include exfoliation or moisturising.
Although they started producing skin care products for women, Clinique launched a Clinique for Men range to focus on men’s skincare and mens grooming. They have developed a number of products that fit into three areas skincare, shave and general grooming. The company developed a variation of the 3 steps to apply to men. They suggest face wash and lotions. They offer more detailed areas such as for eyes and lips. They have a wide range of shaving products such as exfoliators, gels and shaving creams. There is a good range of hair care products and finally they have a post shave and fragrance range.
Clinique for Men skincare range won a number of prizes in the 2005 FHM Grooming Awards. They offer a good range of products and great for men with more sensitive skin.
