G-Star RAW
G-Star clothes have been around since the late eighties when it was founded in Holland. It has always been associated with denim and street styles. It has managed to grow a large global loyal fan base through its continued use of cutting edge street influenced styles. As such, it is often a popular favourite with students.
They have been producing their Raw Denim brand of jeans since the mid nineties. It is one of the bigger brands of jeans to be launched in recent years. The access to their product has grown with the company as they are now available in many stores around the world. The designs have become more edgier over the years since its original launch.
As well as having a core line of product, G-Star raw always launch new collections every season. The new collections are always built around a denim base. G-Star clothes collections are often featured at the global fashion weeks such as London, Paris and New York.
They were first known as Gap Star but this was altered to G-Star when they decided to roll the brand out around the world. Their RAW denim brand related to the way in which the jeans are prepared. It describes the fact that they are completely untreated and in their rawest form. The designs on the label draw a lot of inspiration from the military and the utility nature of their clothing has a popular following.
There are many G-Star denim boutiques around the world with major sites in New York, London and Germany. It has more popularity in Europe than in the USA, however this is expected to change in the coming years.
