American Apparel is a world renowned fashion brand that produces a wide range of simple clothes for men. They have grown the brand to be the biggest producer of clothes in America. The company products and designs its own clothes and sells them direct to the public through their own stores.
Their most popular lines are basic items like t shirts but they have a huge range of other items. They are all produced in a wide variety of colours.
American Apparel is famous for its attitude towards hiring cheap labour to produce its products. They manufacture all of their clothing in Los Angeles and pride themselves on the fair wages and good working conditions.
The company has been around since the late nineties and started out in the wholesale business but started to open their own stores to sell their mens clothes and now have a huge networks of stores around the world.
There are not many companies manufacturing clothes in America and they export around the world. They claim that their employees are the highest paid clothing manufacturers in the world.
American Apparel now have over 200 stores around the world and they have achieved this growth in just five years.
The company has a very strong brand that features in its advertising, website and store layouts. The clothes are functional and stylish pieces and available online.