The male grooming company Bulldog recently launched its line of Fairtrade products. The first products in the line are the company’s Eco-System Shave Gel and Eco-System Moisturiser. Fairtrade ingredients from throughout the world, including green tea from Sri Lanka, organic shea butter from Ghana, and Brazil nut oil from Peru, are used to make these products.
The Fairtrade Foundation was established to address the traditional injustices inherent in conventional trade. Conventional trade practices historically discriminated against producers of the poorest and weakest varieties. The Foundation aims to provide fair terms of trade, better prices, decent working conditions, and local sustainability to these farmers and workers.
As part of this movement, companies are required to pay sustainable prices, which may never fall below the market price, to farmers and workers within developing countries. Over seven million people from 58 developing countries around the world currently benefit from Fairtrade. The Fairtrade community provides a much-welcomed benefit to those who suffered years of injustice under conventional rules of trade.
In addition to containing a blend of eight essential oils, the ingredients in Eco-System Shave Gel include Fairtrade green tea from Sri Lanka and organic sugar from Paraguay. These combine to form a product that soothes a man’s freshly-shaven skin. The 175 ml bottle retails for £3.69. The Eco-System Moisturiser comes in a 100 ml container and sells for £6.49. It contains Fairtrade ingredients of organic shea butter from Ghana, sesame seed oil from Nicaragua and Brazil nut oil from Peru, along with eight essential oils designed to improve the skin’s hydration.
The effort to go organic and reduce reliance on manufactured chemicals is made possible with Bulldog’s line of Fairtrade products. The Eco-System Shave Gel and Moisturiser do not rely on commercially created ingredients in their production, making them a welcome addition to the culturally aware male’s bathroom cabinet. The well-groomed man will find that these products quickly become an essential component of his daily routine.