Ben Sherman Launch New Website
The website for leading mod brand Ben Sherman has be recently relaunched. The company has been producing British fashion since the sixties. They produce a range of items for men and women.
They are still a hugely successful label and started being influenced by the Royal Air Force. They were a key fashion label for the mod movement in the sixties. The brand’s spiritual home is Brighton where they were founded and started producing the clothes.
More recently, Ben Sherman have kept up with the current huge growth of fashion shopping online by relaunching their website. The site has an extensive online shop where you can purchase all of their ranges. There is also a blog that features news and interviews with many of the label’s fans including Paul Weller. He actually recently produced a range for the label.
There are also sections for up and coming bands and style guides. Ben Sherman have really made an effort to offer that little bit more on their site. It is important for fashion brands to connect with their target market and show how they can be associated with a particular lifestyle. Ben Sherman have been connected with a particular scene for a long time and this new site achieves the goal of connecting with a new generation.
